Before becoming SP, our company was called Chiaro & Tondo. Since 2000, we have aimed at understanding the complex and evolving landscape of communications, adapting to technological developments and responding with creativity to the fast-paced 21st century’s challenges. Our name, team and methods might have changed throughout the years, but our mission has always been the same: to be recognise as the most successful, creative and ground-breaking consulting agency of Rome.
The life of Leonardo da Vinci is a wonderful adventure; it tells a powerful story, proving that intelligence and determination can triumph over adversities. Born as an illegitimate child, not formally educated, left-handed, homosexual, pacifist and vegetarian, Leonardo gave the world an essential, always current lesson on the value of excellence.
21ST CENTURY'S SCENARIO ACCORDING TO STRATEGIC PARTNERS
The communications landscape has changed dramatically over the last decades, predominantly due to the convergence and proliferation of media, the evolving mix of stakeholders and web innovations, which give any individual or entity the potential power to become a journalist, an opinion-maker… a relevant voice.
However, communication is not only information. For SP, communication mostly involves:
- Creating trusted relationships with our clients and stakeholders
- Influencing behaviours by developing strategic plans
- Building, promoting and protecting the reputation of our clients
- Supporting clients in understanding the rapidly changing business challenges
WHERE TO START
We examine what organizations do to be relevant and competitive in this fast-paced world, and we draft strategies using smart tools and global resources in order to understand the implications of each of the choices our clients can make.
STRATEGIC PLANNING SESSION
With years of experience, our staff has the capabilities and expertise to take your company to the next level. At Strategic Partners, we combine our insights and skills to transform your processes and strategies. We’re proud to contribute to shape and improve the way in which our clients structure and manage their businesses.
BRANDING & POSITIONING ANALYSIS
Looking to develop your business but not sure where to begin? Need help in planning or executing your next project? Let us guide you. Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions.
AREAS OF EXPERTISE
We built an advisory firm to support leaders to navigate the complex, super-connected and super-fast 21st century world. Our goal is to share with our clients long-terms paths, not solely aimed at communicating their image and news – but predominantly focused on increasing their value…and grow together.
We constantly nurture our strong relations with the key Italian and international journalists to support our clients in reaching their communication’s goals and have a relevant impact on media outcomes.
Thanks to a wide network of high-level governmental and institutional relations, we carry out successful activities of stakeholders engagement and, together with our clients, we build the most proper messages to be delivered.
We support companies by creating web contents and social media plans, as well as with activities of social media monitoring and intelligence.
When complex crises occur, our aim is not just to protect our clients’ reputation – but to help them rising again, stronger than before. For each of our clients, we develop manuals to share with the management and be prepared to face together the most difficult times.
One of our primary tasks is to elaborate strategies to raise the value of our clients, identifying their aims and messages.
We count on a qualified network of international partners that allow our clients to expand their opportunities in a globalized world.
Manuela is well-known for her wide experience in communications and public affairs, made stronger by her background in journalism, politics and law. Manuela was a partner of Brunswick Group; before that, she was the founder and CEO of CT Srl, a boutique firm focused on communications, public affairs and institutional relations – with clients including both large private companies and public institutions. Prior to CT, she served as Head of Communication Institutional Relations for Sviluppo Italia (i.e. Italy’s Agency for Development) and was the Director of Romano Prodi’s Communications’ Committee – when he was elected Prime Minister in 1996. Manuela was also the Head of Communications at Colony Capital Ltd, Consorzio Costa Smeralda and Ravello Festival